- #Theme park video game definition movie#
- #Theme park video game definition license#
- #Theme park video game definition tv#
And paying for that IP requires a lot of money - see point number 1, again.
#Theme park video game definition license#
Parks that aren't part of such companies have to pay to license IP if they want to compete with the industry leaders that have it.
#Theme park video game definition movie#
IP provides one more reason why parks do best when they're part of a large corporation that can provide free access to the corporate siblings' TV, movie and comic franchises - such as Disney and NBCUniversal offer their respective theme parks. That's far too powerful a connection for a ride system, no matter how thrilling, to match on its own. With IP, a ride becomes part of an overall experience that touches riders on multiple levels - not just physically, but emotionally and in referencing a common cultural experience. Without IP, a ride is just, well, a ride. Pirates as a multi-media franchise is worth billions. Pirates of the Caribbean as just a ride is worth millions to Disney.
#Theme park video game definition tv#
Attractions based on IP become part of an ever-flowing circle where movies, TV shows, soundtracks, toys and theme park attractions all promote each other, ever-reinforcing loyalty to the franchise.Įven when a park develops original IP, it needs to work to ensure that it grows that IP into a franchise. Look at Harry Potter, the Minions, Transformers, Cars, Toy Story, all the Disney princesses, and, eventually, more Star Wars. Theme park visitors have voted with their dollars that they want to spend their time with beloved characters and franchises - "intellectual property," or "IP" for short. It's not enough anymore to offer a thrilling new ride. The two most important letters in the theme park business are "IP" If you're not part of a bigger company with that kind of cash flow, it's going to be much harder for your park to keep up by offering the new, high-tech attractions that visitors crave.Ģ. These parks have access to abundant corporate cash flow as well as favorable borrowing terms to finance their ongoing expansion. attendance list, with the nine most popular parks in the country, Disney and Universal, are part of multi-billion dollar conglomerates.
It's no coincidence that the two companies whose parks dominate the U.S. So let's flip this: If you don't have access to tens, if not hundreds, of millions of dollars to spend on capital each year, you're going to have a bad time in this business. Tokyo Disney has announced that it will spend an average of $500 million a year for the next nine years across its two theme parks. The Universal theme parks have reported that they will spend $500 million a year on capital spending in the United States going forward. And this doesn't include ongoing maintenance for the park's existing line-up. Top new attractions can cost more than $100 million. A successful park spends at least $10 million a year, and often far more, adding new rides, shows, restaurants, shops, or hotels to the park. It costs a lot of money to play in the theme park industry. Theme parks are a capital intensive business I also think that these notes would be especially helpful for other reporters covering theme park business stories but who don't regularly cover the theme park beat.ġ. So here are a few notes for people who really want to understand the theme park business. (Sometimes, with the belief that we might actually be able to run these places better. Of course, we're not casual guests here - we are Theme Park Insiders, with an insatiable need to learn as much as we can about the theme park industry, then to talk about what we've learned. That's a lot of additional information that a casual guest needn't bother to learn. And if you're going to consider Pirates like a corporate CEO or stock analyst would, you need to know its capital construction cost, yearly maintenance cost, and how much the ride is responsible for driving park attendance, both in the current year and into the future. If you're going to analyze Pirates like a park manager would, you need to know the ride's cycle time, load time, and hourly guest capacity. But if you're going to analyze the attraction like a designer, you need to know those technical details. Think of it this way: You don't need to know how the animatronics, ride system, and show effects work to have a great time on Pirates of the Caribbean.
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